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"do it smartly, incentivizing people to recruit friends and family to *the cause*."

Yeah, the Cause, of spreading ADE etc.

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Slovakia is having a lottery, with prizes up to 100,000 Euros, and drawings each Sunday night. Some details here:

https://spectator.sme.sk/c/22715896/lottery-for-vaccinated-people-is-not-a-good-idea-most-people-in-slovakia-believe.html

But the need to watch for an hour, and the uncertain ability to answer the password question correctly in the 20 sec time period was a bad implementation on the first Sunday; much better the second time. I expect to register for this next time.

An advantage of doing something that could be good in a sub-optimal way is that, with learning & practice, it can get better.

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