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My understanding is that C is not innate, but we are doing things as a society that tend to reduce people's C. In particular, we place 'lack of trustworthiness' and 'actual betrayal of trust' on the list of 'minor transgressions' rather than 'major sins'. Rob Henderson is correct that we can use rewards and punishments to modify C -- but mostly what we need to do is to reform institutions so that those who aren't trustworthy are removed, and face real consequences when they betray those of us who trusted them.

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